Wednesday, 17 December 2014

Your Packaging Makes The Deal

Now the product has been designed here comes the marketing stage. Have you ever wonder how marketers plays unique marketing techniques to capture the maximum volume of sales with a short period of time. Except the brand name we have seen multiple new products entering the shelves of retail stores on our daily visits. I have personally assume people picking up the colorful packaging products having unique shapes, or color schemes that is what where big brands might do not focus and sometimes give a room to small companies to capture the share.

Custom boxes provide a way to grab customer attraction on first sight. Just a simple fact all Toy boxes in the market are always designed in such a way to attract specific age group children. Therefore with respect to the theme of the product the custom boxes are designed in a way which reflects the quality, Brand Name and tell you all about the company you are going to buy a product from. Boxes industry has been going stronger and stronger with the ongoing needs of packaging in all sectors.
Tips for effective and unique packaging:

  • Different inputs are taken from Sales, R&D, Production and other dept. to write few words on your packaging layout. Combining the best ideas together will create synergy.
  • Colors contrast are always important and needs to be matched with the scheme of your brand , services and product. 
  • Start your packaging experience with a small run most of the companies are dealing with short runs.
  • Ask for reviews and note down all the negative and positive reviews against your packaging design.
  • Go for the best, Finally you would be the one who will be making the final decision.
other few things might matter while designing the box like the stock you will be choosing for your boxes. Many companies do believe in green packaging as their social corporate responsibility so choosing the eco green kraft stock would depict their part in making a green world.

Choose The Right Stock:

Right Stock would be a right choice. Their comes a variety of stocks with printing companies to choose with. Most of the customers do think having more sturdier or thicker card stock for their product would be considered as appealing. That might incur a lot of cost in their final price as well. All stocks should be first discussed with the sales expert before finalizing the order.

Custom Size And Style:

Boxes looks pleasant when they match exactly with your product. Too much loose or Too much tight would be difficult for consumers to take off the product from packaging. The best is too have a paper dummy on the template and fits in your product before giving final go ahead to your printing company.

At the end it all matters on how much effort you really put in designing your packaging and product.


  


3 comments:

  1. Awesome and great post. Good packaging solution in this article. I really very appreciate this. You should also visit Custom Weed Bags.

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  3. Your article is so amazing. Such a amazing post please keep posting. For Custom Weed Bags design please visit Custom Weed Bags.

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