Now you have the finished product all ready to hit market
here comes the deal. How you make a synergy between your product and its
packaging. If you’re are aiming to sell you product with high margins and comes
up with low grade packaging it will directly influence your sales volume , Your
returning customers might continue to stick with the same brand however the
ratio for new customers will be affected with negative perception about your
company and services you do offer.
How to deal with it?
Ordering custom packaging for your product would be the
point of action where you can work on to meet the foretasted sales volume. It
is proved that packaging reflects up to 40% buying behavior of customers. So
why not to consider it as a good source to boost up the sales. The custom boxes
are especially designed according to your product requirements and to get the
right size box, stock and printing is the big deal. Few steps provide some
better understanding in ordering custom box for your product.
a)
Get the right printer for you:
Search for the local and online sources for
your box printing project and discuss the pricing and personalization options.
For online sources they normally mail out free samples to ensure the quality of
printing they deal with along with the stock options. Choose the vendor which
understands your needs and recommends you the right options. Do not forget to
shop around to compare the prices he is offering.
b)
Layout/artwork:
Mostly free-lance and in-house designers
are called for the design layout. It is convenient to use your in-house
designer to save time and money without going back and forth with your online
designer.Whereas be sure that you get the template from your printing company
to help your designer draw the layout for the box. Few questions should be
asked before starting your work on the template like the safe margins, bleed
and cutting margins before you proceed with the template. With that it is good
to ask for the format your printing vendor
accepts. Mostly ai, psd, pdf files are workable for printing with min of
300 dpi.
c)
Submitting artwork:
Your artwork should be submitted with the
same format and requirements needed by your vendor to work on the final digital
proof for you. Mostly It is safe to ask for the final proof as certain tweaks
are done in your artwork to enhance the result of final printing. So a digital
proof should be approved by you for the safe side.
d)
Discuss for options:
Always discuss the best options and
procedures required to print your job. Once the job is approved your lead time
starts from there. Keep Follow-up with your vendor for the current status after
two to three days. Certain unexpected issues might arise while printing your
job which is a usual as the job is produced with different setups involved, the
best way to deal with is to understand what your sales rep briefs you and make
the right decision accordingly.
Do read the terms and conditions before you
submit your artwork and confirm the order.
I am very impressed from your post. It is very amazing content with beautiful pictures. You should also have to visit BrandMyDispo for more custom weed bags designs.
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